About AdServeKit
AdServeKit is an advertising delivery, analytics and marketplace platform, built in Zimbabwe. Publishers, advertisers and creators use it to arrange advertising directly with each other, build the creatives, serve them on publishers' websites and measure what they delivered.
Who It Serves
Each side of a direct advertising arrangement has its own tools.
Publishers and Website Owners
Sell and serve ad space on your own websites. Set up fixed or responsive placements, install one tag, and run your own house ads alongside campaigns from advertisers you work with.
Advertisers
Run campaigns directly with publishers. Set targeting, budgets and frequency caps per campaign, and see the impressions, clicks and post-click activity each placement delivered.
Creators
List websites and social channels on the marketplace, with audience figures taken from the accounts you connect, and hear from advertisers looking for sponsorships.
Platform Capabilities
What the platform does today.
Direct Campaign Delivery
Advertisers run campaigns on publishers' placements through an ad tag. Scheduling, time-of-day, country and device targeting, budgets and frequency caps are set per campaign.
Creative Tools
Includes a template-based creative editor, an Advanced Studio for layered visual compositions, and a video editor. Previews are rendered by the same engine that serves the ad on publisher pages.
First-Party Measurement
Measures impressions, viewability, clicks, and post-click activity. Includes website analytics from a first-party tag, Google Search Console reporting, technical SEO audits, and AI-crawler visibility.
Marketplace
Publishers and creators list verified properties and ad listings. Advertisers browse them and contact the owners through built-in messaging.
Business Tools
Workspaces let a team share one account with separate roles and permissions. Publishers can issue PDF and UBL invoices. Delivered ads carry a transparency label where readers can see why an ad appeared and report it.
Problems It Addresses
Why AdServeKit exists.
Direct Ad Sales Without Third-Party Exchanges
Publishers can sell ad space directly to advertisers they know, instead of depending on large automated exchanges to fill it.
Clear Delivery and Placement Verification
Advertisers can see which websites and placements their ads ran on, and the impressions, viewability and clicks each one delivered.
First-Party Measurement Data Retention
Measurement is collected by a first-party tag on the publisher's own site and reported only to the account that owns the website or campaign.
Core Principles
How the platform is run.
Transparency About Where Ads Run
Advertisers see where their ads ran, and readers can see why an ad was shown to them.
Privacy-Conscious First-Party Measurement
Analytics are measured first-party, on the website being measured, for the owner of that website.
Tenant Data Kept Separate Between Accounts
Websites, campaigns, analytics and invoices belong to one workspace, and the server checks that on every request.
Direct Relationships
Advertisers and publishers deal with each other directly, and can see who they are working with.
Get Started with AdServeKit
Create an account to list your website or run a campaign, or browse the marketplace first.