Tracked links
Short redirect links with UTM handling, bot filtering, and post-click conversion measurement.
1. What tracked links are for
Tracked links (https://url.adservekit.com/r/{slug}) provide branded, stable short redirects for off-site marketing campaigns across social media, email newsletters, and partner sponsorships.
They provide accurate click reporting, bot filtering, and post-click conversion attribution without relying on third-party link shorteners.
2. Creating a tracked link
Navigate to Tracked URLs and click Create tracked link.
Enter your final destination URL (https://...), choose a memorable custom slug (e.g. /r/summer-deal), and select the associated website property.
Configure UTM parameters (utm_source, utm_medium, utm_campaign). AdServeKit automatically appends these to the destination URL upon redirect.
3. Dynamic query parameter passthrough
AdServeKit forwards incoming query parameters dynamically. If a visitor clicks /r/summer-deal?affiliate=123, the query string is safely merged with your stored parameters, ensuring tracking continuity.
4. Measuring clicks, bot filters, and conversions
View reports under Tracked URLs: Total clicks, unique clickers, geographic country distribution, and device splits.
Human vs. Bot Traffic: Reports default to bot-filtered traffic to eliminate web crawlers and automated spiders.
Post-Click Tracking: If your destination site carries houseads.js, review bounce rates, session duration, and completed conversion actions attributed directly to that link.